Beyoncé is teaming up with Adidas to make her mark on footwear and apparel.
The megastar will co-create sneakers and expand her active-wear brand Ivy Park. The line was in partnership with Topshop owner Philip Green. Beyoncé bought him out and became the sole owner of Ivy Park.
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Beyoncé and Adidas said they want to develop a unique program focused on empowering and enabling the next generation of athletes, creators and leaders.
“This is the partnership of a lifetime for me,” Beyoncé said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
We can’t wait to see what they come up with!